Selling in a winter market
This week we’re focusing on selling in the winter: It is a fact that, typically, the busiest time on the real estate market is summer. Many buyers wait until the kids are out of school to make that transition easier. Plus, the idea of moving all their belongings is a lot more appealing in the warm summer months than in the dead of winter.
But this isn’t always the case, as we just saw with this past fall when sales took off in September, October and November. And there is good reason to think that this winter is going to be very different from winters past. So, if you are one of those people who is considering selling and pondering whether to wait until the trees are in bloom, this is not the year to wait. This time around, winter just might be the hot season for selling.
Many experts are predicting there are going to be a lot more buyers out this winter than in recent memory for one very solid reason: Money. This winter there are simply too many serious financial reasons for buyers to wait until spring or summer.
For one thing, there is a major tax incentive for buyers to jump on properties sooner rather than later this year. Under the federal tax credit that was extended for first time homebuyers and expanded to include repeat buyers, the homes need to be under contract by April 30th for the buyer to receive that tax break from the government… And, that sale has to be completed by June 30th. Considering that most people shop for about 10 weeks before signing a contract, this year sellers should expect to have a lot of foot traffic at their open houses even in January or February.
The other financial incentive for buyers to get rolling on their house hunt now is the fact that interest rates remain low. Some buyers are going to want to jump on the interest rates now rather than risk seeing them increase later in the year. Essentially, the same combination of financial factors that set sales soaring in the fall are still in place this winter, so don’t expect the buyers to disappear. And they are going to need houses to look through.
That said, sellers shouldn’t just sit back and wait for the throngs of buyers to come knocking on the door with their pre-approval letter in hand. You still have to do your part. Houses just don’t look as nice in winter as they do in summer so you should come up with ways to make your home more inviting. Try to show it as much as possible during daylight hours when buyers can see it in natural light. But be sure to give your windows a good scrubbing beforehand. Strong southern sunlight has a tendency to make dirty windows look really gritty, which might lead some people to think the house hasn’t been well-maintained.
It is still likely that you are going to have showings in the evenings after the sun has gone down. It’s important that on these dark nights to make an effort to make sure your home is as cheery as can be. If your place is dark and uninviting, it is going to be a tougher sell. It may even be tough just to get people through the door. Make sure you shovel away snow on walkways and clean up your porch lights to let the light flood your entry to the best of their ability. You may even consider adding a string of lights near to the entrance or some easy-to-install solar lights along the walkway to your house to make sure it is as welcoming as it can be.
Inside the house, check that all the bulbs in your lamps are at their maximum wattage and put some key lamps on timers. We all know how prospective buyers like to drive by homes that interest them at unusual times. Your house will always be a little more appealing if it appears well lit from the street.
Even if it is your personal practice to keep your thermostat down to save on heating costs, make exception for showings. Give it a good blast of heat before buyers come looking. They are going to want to look and linger in a warm and cozy home a lot more than they would one that has a little feel of that outdoor chill inside.
So there you go, for buyers and sellers alike, it’s a new year’s wish come true. A usually chilly season in real estate that ends up favoring you both.



